French and European football giants Paris Saint-Germain and world-respected vape brand,
Geekvape revealed their official partnership that will begin in the 2021-2022 season. This
becomes the first partnership deal between a football club and a vape brand. In the
partnership, the two parties will work together on TV commercials, campaigns, and co branded
products in permitted countries. Moreover, Geekvape fans will also have a chance to see the
team in real life. On the other hand, PSG fans, including those betting on Bet365, will be hoping
the partnership helps the club move towards its ambitions. So what is in this partnership deal
for both parties?
It is an Integration Between Excellence and Elegance
Geekvape is known for its brand philosophy that promotes “Love of Life” and building an
excellent life experience. Alternatively, Paris Saint-Germain boasts itself as a team that plays
elegant football. According to Geekvape’s CEO, Allen Yang, the two underlying principles have
brought the two together.
Geekvape, which has been in operation for six years, has established itself as a global brand
that serves millions worldwide. Their partnership with PSG, which enjoys a substantial following
globally, is a critical step in its strategic upgrade. The company hopes that through PSG, it will
inject positive energy to the users.
Additionally, Marc Armstrong, PSG’s Chief Partnership Officer, claimed that the club was
delighted to enter the partnership. He also stated that PSG appreciates Geekvape as an
innovative brand having global aspirations. The PSG official also agreed that the two entities
have the same determination to achieve both elegance and excellence. As a result, he was
eager to work with Geekvape to develop innovative campaigns.
The company was established in 2015. It is an innovative technology corporation based in
Shenzhen, China. Geekvape’s mission is to build a creative life experience and offer its clients a dependable product experience. For a while now, the company is known for continually
creating and thinking out of the box. It also aims to influence society positively.
About Paris Saint-Germain
Paris Saint-Germain (PSG) football club was established in 1970 and commemorated its 50th
anniversary in 2020. QSI purchased the club in 2011 and immediately embarked on
transforming it to be among the top clubs in European football.
Since it was created, the club has won a total of 43 trophies in just ten years, 27 of which came
from in the last 10 years. As a result, it is the most successful football club in France.
Its ambition has seen it attract some of the greatest talents in the world of football. Examples
include Ronaldinho, Ibrahimovic, and Edison Cavani. Currently, it also has some exciting talents,
such as Kylian Mbappe, Neymar Jr., and Angel Di Maria.
The club’s international popularity is also on the rise, making it one of the most followed clubs
on social media. They recently also showed their ambition by appointing Mauricio Pochettino as
their new manager as they chase the elusive Champions League trophy. They also brought in
former Real Madrid captain Sergio Ramos and Liverpool midfielder Georginio Wijnaldum to
make them a better team. The club has also increased it’s giving back to community activities
through its foundation. For the moment, the future seems bright for both parties. What are
your thoughts on this partnership?